Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
September 2nd, 2010Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

The idea is the most important ingredient in starting a small business on the internet. After the idea is initialized we have to materialize the idea into a tangible online vehicle that can drive conversions, generate leads or simply supply information.
Now comes measuring the idea –
I have read “Web Analytics an Hour a Day, Google Analytics” and other books that tell me how I can optimize my website, but I do not receive any direct guidance on what are the important measuring points on a site. Half the times I do not even know what to measure.
Yahoo Web Analytics, authored by Mr. Dennis Mortensen, gives me the insight that I need to track the performance of my online marketing campaigns, effectiveness of all my keywords that drive traffic, I even track the amount of visitors that come to my site daily, monthly or yearly. I can track where they are coming from so I can optimize on my marketing on a given demographic or time zone.
Dennis has created a turn key masterpiece that composites traditional online marketing with business intelligence and he does a fantastic job explaining it in his book.
When I first saw a friend of mine running Yahoo Web Analytics on there website, I had no idea how powerful knowing your numbers can be. Now I am a Yahoo Web Analytics customer and I am able to experiment with different display ads and content along with tracking how the visitor came to my site , what is the visitor looking for , when did the visitor initiate a visit and what page turned the visitor into existing.
Yahoo Web Analytics also allows me to track other variables and action points within my website that are not standard, I can even create a custom report, if you read the book you will know what I mean. I take pride in knowing my numbers and this is business intelligence! No more speculation on how well my website is doing, I am in control with Yahoo Web Analytics. In my view any self respectful website owner, online marketer or other will buy this book.
Kudos to Dennis and I hope that there are subsequent books to follow that provides further insight into the usability of advanced measurements and conversion points.
Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights Feature
Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights Overview
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.
Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights Specifications
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